As part of its efforts to make villages located along Ganga open defecation-free, Government has launched a campaign ‘SwachhYug’, a collaborative effort of three Union Ministries, to bring about behavioural change among people staying in villages along the holy river
- Youth agencies under the Union Ministry of Youth Affaris such as the Bharat Scouts and Guides, Nehru Yuva Kendras and National Service Scheme will be deployed for the campaign.
- These organizations will be called upon to provide a large number of local youth volunteers to support a behaviour change campaign in the 52 districts under the Swachh Bharat Mission.
- A nodal officer has been identified for each district to work on making their district Open Defecation Free (ODF) in mission mode.
- The focus will be on ‘Swachhta’ at the village through proper Solid and Liquid Waste Management and maintaining general cleanliness with the involvement of local bodies, NGOs, private sector organisations, etc.
Ministry of Drinking Water and Sanitation, in partnership with Ministry of Youth Affairs and Sports, and Ministry of Water Resources, River Development and Ganga Rejuvenation.